Case study

OM Retail refreshes Soriana’s image to improve in-store navigation

Soriana trusts OM Retail to improve in-store navigation through visual communication. The refresh covered the imagery of the perimeter walls and the overhead communication, including aisle directories and the different departments.

Strong in-store visual communication doesn’t just improve customer navigation; it has a direct impact on the shopping experience.

This visual communication upgrade was delivered through vinyl printing and die-cuts, 3D lettering, lightboxes and metal structures, among others. OM Retail specialises in designing, producing, distributing and installing in-store visual communication projects.

That expertise enabled Soriana to develop a joint project between distributor and supplier, delivering a customised in-store atmosphere.

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