OM Retail Blog
Trends, ideas and success stories in retail
Visual communication, visual merchandising and POP. Practical strategies to activate your point of sale.
Featured
Visual communication
Price Holders: How They Influence the Customer Buying Decision
Well-placed price holders shape buying decisions before a customer even reads the label. Find out how the right display drives conversion on the shop floor.
How visual communication affects your supermarket brand identity
Organising shelf promotions: keys to highlighting offers and boosting sales
Price holder signs: how to highlight your products to grow supermarket sales
Visual merchandising and background music: the sensory formula that drives sales
Strategies to design POP displays that drive sales
The most effective POP materials to highlight your promotions
The art of cross-merchandising: how to drive complementary sales
Custom POP: how to run promotional marketing that connects with your audience
