Case study

The POP display unit maximises the visibility of the products on show and improves the shopper experience

Giving visibility to the products on display is key to driving in-store traffic and maximising the shopping experience whenever the customer visits the point of sale.

Visual merchandising solutions such as display units, price communication and in-store theatre elements can make the difference when it comes to lifting sales and building brand image.

Royal Canin understands this and has trusted OM Retail to develop a new wooden display unit, complete with hook and strap accessories, to get the most out of the products on show in the Puppy and Kitten categories and generate stronger brand awareness.

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