Case study

La Sirena refreshes its in-store visual communication to improve the shopping experience

Strong in-store visual communication doesn’t just make a point of sale more attractive. Wayfinding, price and product information and in-store theatre directly increase the shopper experience. La Sirena refreshes its in-store visual communication with OM Retail.

This translates straight into a sales uplift. Combined with visual merchandising systems, the store becomes a real magnet for the shopper.

La Sirena is well aware of this and, after the success of its pilot with OM Retail, has decided to refresh the visual communication of its stores.

The visual communication for this refresh includes, among others:

La Sirena has clearly chosen to put the shopper first, delivering the best shopping experience through optimised retail spaces.

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