Case study

Sony trusts OM Retail to take part in the in-store launch of the new PS5. As a leading group in retail equipment, OM Retail is part of the supplier pool for the PS5 project, contributing ambience, end-to-end decoration and POP elements.

Sony PS5 launch

Specifically, OM Retail has developed display furniture, islands, totems with integrated screens and the full decoration of the shelf in the video games area to promote the launch of the new PS5. The project’s main goals were: to boost the visibility of the new PS5, drive traffic into the video games area and invite the shopper to buy.

OM Retail has worked hand in hand with Sony to design, manufacture and install in-store innovative display units and customised islands. The project is complemented with visual communication elements such as cornices, plinths, vertical dividers, shelf strips and highlighters that have truly helped set the scene and showcase the PS5 launch, turning the product into a destination category.

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