Case study

Electronic shelf labels at Carrefour hypermarkets

Carrefour is investing in electronic shelf labels (ESL) for the consumer electronics section of its hypermarkets. The retailer has trusted OM Retail to deploy this versatile solution and keep offering shoppers extra information, attention and availability.

With this digital solution, Carrefour has gained agility and speed when updating prices, applying changes almost instantly both in-store and online. ESL becomes a tool to face competition and, above all, the perfect medium to communicate with the shopper:

Electronic shelf labels integrate seamlessly with the full range of visual communication profiles and supports from OM Retail, adding even greater flexibility and opening the door to deploying this solution in any other in-store category.

OM Retail has installed more than 210,000 units across the electronics areas of Carrefour hypermarkets, driving sales growth and tighter control over pricing errors and information. The versatility of the digital solution allows the label to be placed directly on the counter, magnetised, angled, on a display unit, and more.

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