Case study

OM Retail has developed a new, innovative price holder for the fresh-produce section. The new sign enables clear, legible communication for the shopper and fast, easy layout changes for the point of sale.

Made of high-impact PS, a material engineered to withstand surrounding conditions such as humidity, water or misting.

The new price holder is an injection-moulded piece with a sharp lower surface to anchor into fresh-product display surfaces. It also features rigid, swappable card inserts to hold price and product communication. The result: quick, easy card swaps that save store staff time and improve communication with the shopper.

This innovative price holder delivers clear, accessible communication for the shopper and store staff alike, and makes price-change work easier on the shop floor.

Carrefour España has trusted OM Retail to switch its price-holder layout in the fish counter. From the second quarter of 2021, this new price indicator can be found across 370 Carrefour stores in Spain.

Carrefour has thus improved its image at the assisted-sale fish counter.

Registered utility model.

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